In January 2021, I had the opportunity to work with a friend's independent creative team to ideate and pitch a concept for a mobile application named Carrot Soda. Carrot Soda is an automation and image processing application that uses machine learning to support data-driven content planning to save user's precious time. This app targets social media influencers, who are wasting time planning and editing photos to upload on social media rather than connecting with their audience.
I led the visual design aspect, creating the logo, typography, and color palette with users and flexibility of design in mind, all brought together into a succinct brand style tile. This sets the foundation for establishing the design system in the future.
Style Tiles
User Persona: Alyssa
Using information provided by team members, I also designed the pitch deck and created a target user persona.
